Sony Alpha: Sony Alpha Universe

Electronics brand Sony created a community-led website and supporting social media campaign to appeal to photography enthusiasts and boost awareness and sales of its Alpha camera range.

Campaign details

Brand: Sony AlphaAgency: Hope&Glory

In Brief

Sony Alpha Universe - our community-led website and supporting social media campaign designed to appeal to photography enthusiasts - has been an unparalleled commercial success.

Website visits have remained strong since launch, totalling 1.6 million page visits in first five months, (averaging between 300,000 per month).

We've created a site that has become bigger than Amateur Photographer magazine within less than half a year.

As a direct result of click-throughs from the website, Sony Alpha Universe delivered €500,000 in sales in November alone and five months since launching has...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands