Sonos: Roam launch (Norway)

Public relations firm Pr-operatørene increased Norwegian social media coverage of Sonos’ new portable speaker by partnering with influencers to create content that showcased the speaker.

Background

For a long time Sonos has been recognized and acknowledged for their Wi-Fi based multi-room speaker systems. In 2019 Sonos released Move - their first speaker with Bluetooth connectivity, as well as their first portable speaker.

In the spring of 2021, Sonos wanted to take it a step further by making their speakers more accessible by presenting Sonos Roam. This is a speaker the size of a soda can, weighing just under one kilogram, making it easier to carry around compared to its bigger brother, Sonos Move.

Goal

Our main goal was to attract attention to Sonos' new family...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands