Societe Generale: Rugby World Cup Fanzone

Societe Generale, a bank, launched the first ever fanzone outside a host country for the Rugby World Cup in Hong Kong with the campaign The More You Love Something, The Further You Take It during the World Cup hosted by Japan in 2019.

Challenge

Promoting and celebrating Rugby World Cup 2019 in Hong Kong

The challenge in one sentence: How can Societe Generale a financial services company with B-to-B activity in Hong Kong, celebrate Rugby World Cup 2019 - a 6-week long event taking pla on Asian shores -, in a location with strong history in rugby and appetite for entertainment, promoting rugby as an inclusive sport with strong values, and showcase itself as a legitimate supporter of rugby, from grassroot to professional levels?

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