Campaign details

Advertiser: Slovak Insurance Association(SLASPO)
Brand: Slovak Insurance Association (SLASPO)
Agency: Seesame
Country: Slovakia

Campaign achievements

13 000 people signed up against the law (KPI: 5 000)

The government changed the law

Insurance companies saved 50 million EUR

The story of the bad insurance companies and the good government

Insurance companies in Slovakia have a bad reputation:

  • They are accused by the public for not paying enough for the insurance claims
  • People don't trust them and believe that they want to keep the money which belongs to insurance holders