Sister March: Building A Movement

Women's March, a global protest for women's rights, used PR to spread its message from Washington, to around the world.

Campaign details

Advertiser: Sister MarchAgency: InkHouse

Goal of initiative

This past New Year's Eve, Tina Cassidy, InkHouse EVP and Chief Content Officer, was asked by Boston-area activist and City Year Founder Alan Khazei for her help. He needed the Women's March on Washington to get marches to go viral not just around the country, but around the world.

Tina and her InkHouse colleagues immediately jumped in to volunteer PR services to heighten awareness of the global, allied Sister Marches that would occur simultaneous to the national Washington event, with the goals of encouraging community organizers to create...

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