Siemens South Africa: Siemens AirDrop

Siemens, an industrial manufacturing company, launched the AirDrop Initiative campaign in South Africa to increase brand awareness and generate positive brand sentiment.

Campaign details

Brand: Siemens South AfricaAgency: Atmosphere Communications together with the King James Group Companies (King James the Second, King James Digital and King James Digital Media)

Overview

"Siemens has been operating in South Africa for over 157 years, but our brand remains relatively unknown to the average South African, and specifically in the water space. The King James Group's quick tactical campaign generated positive sentiment towards the brand from government officials, celebrities, customers and our internal team." - Keshin Govender, Group Head: Corporate Communications, Siemens Southern & Eastern Africa.

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