Campaign details

Brand: Siemens South Africa
Agency: Atmosphere Communications together with the King James Group Companies (King James the Second, King James Digital and King James Digital Media)

Overview

"Siemens has been operating in South Africa for over 157 years, but our brand remains relatively unknown to the average South African, and specifically in the water space. The King James Group's quick tactical campaign generated positive sentiment towards the brand from government officials, celebrities, customers and our internal team." - Keshin Govender, Group Head: Corporate Communications, Siemens Southern & Eastern Africa.

Siemens – a global technology powerhouse – is well known for its expertise in electrification, automation and digitalization but there is limited knowledge of its capabilities in water management. Siemens wanted to establish itself in the public consciousness by tapping into the highly topical drought conversation.