Shell: The Coffee Line

Shell, a multinational oil and gas company, launched its global Make the Future initiative in collaboration with bio-bean to support bright ideas and provide cleaner energy solutions.

Campaign details

Brand: ShellAgency: Hill+Knowlton Strategies

Introduction

How do you turn a bio fuel-powered London bus into an international news story?

In November 2017, Shell and bio-bean announced they were helping to power some of London's buses using a bio fuel made partly from waste coffee grounds as part of Shell's Make the Future initiative to support bright ideas and collaborate to provide cleaner energy solutions.

Working with Shell and in collaboration with bio-bean, H+K created a global media strategy and localised toolkits that ensured the story travelled around the world on launch day.

Hill+Knowlton Strategies led...

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