Shell: Engineering Real-Life Heroes

Shell, the oil company, created a social and earned media campaign encouraging female millennials in the UK to take part in the Shell Eco-marathon, its energy efficiency competition.

Campaign details

Brand: Shell Agency: Edelman, London (PR Agency) and Littte Dot Studios (Production)

Background

The UK has the lowest representation of female engineers across Europe, making up only 11% of the industry.

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