Shell: 2020 Shell eco-marathon “minds in motion” campaign

Shell, an oil and gas company, launched a digital platform to facilitate a lower-carbon energy future in China.

Executive Summary

As a leading energy company, Shell wanted to enhance its brand image as a key player powering energy transition progress within the China market. To do this, Shell leveraged its signature brand asset, the Shell Eco-Marathon (SEM), a global energy eff

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