Senco Gold and Diamonds: Jewellery beyond gender

Senco Gold and Diamonds, an online jewellery company, organised a fashion show that featured transgender people to promote the narrative of inclusivity in India during pride month.

Background and Objective

In India, the stigma attached to homosexuality dates back to the British era, when it was criminalised considering that intercourse among two people of the same gender was unnatural. However, in present times, attitudes towards homosexuality have shifted slightly after the Supreme Court of India decriminalised homosexuality in September 2018.

Being a conscientious corporate citizen, our client, Senco Gold and Diamonds, mandated us to think of an event that would celebrate equal rights and establish the company's credentials in the 'inclusivity narrative' in India.


After we received the PR mandate from Senco in April 2019, we...

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