Situation Analysis

With $3 billion+ in global sales and 150 years in operation, ScottsMiracle-Gro (SMG) is the world's largest marketer of lawn and garden products. Its mission is to help people of all ages express themselves on their own piece of the Earth.

Over the years, SMG has made its products more environmentally friendly and embarked on major CSR initiatives, particularly around water quality.

Specifically, SMG removed phosphorus from its lawn fertilizers back in 2013, since excess phosphorus was contributing to toxic algae blooms -a devastating water crisis that taints drinking water, kills fish and wildlife, hurts tourism and costs the U.S. economy $2.2 billion annually. There currently is no solution.

Since 2013, SMG has actively fought to find a solution to algae blooms through community activism, partnerships and more. However, more than five years later, SMG was still targeted by environmental groups as the root cause for algae blooms.