Schindler Elevator creates sales life with social listening

Schindler Elevator Corporation, a manufacturer of escalators and elevators, launched a social media listening program to help increase, and pursue, sales leads in the US.

Campaign details

Brand: Schindler Elevator CorporationAgency: G&S Business Communications

Situational Analysis

In the fiercely competitive elevator industry, where years-long maintenance contracts are often bundled with equipment upon installation, the original equipment manufacturer (OEM) has an inside track to retaining these valuable customer relationships. Converting a maintenance contract from the incumbent provider requires a potent mix of local market intelligence, deep customer insights and, of course, timing.

Schindler Elevator Corporation, the North American operation of Switzerland-based Schindler Group, is a leading global manufacturer and service provider of mobility solutions, including elevators, escalators and moving walks. In evaluating its...

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