Savers: Rethink reuse

Savers, a non-profit thrift store chain, drove an environmental awareness campaign by bringing little known facts about clothing production to life through art installations and environmental awareness events in the US.

Campaign details

Advertiser: SaversBrand: SaversAgency: EdelmanCountry: North America

Objective

As fashion continues to grow in popularity — we now buy four times more garments than we did 30 years ago — the clothing industry has managed to become one of the biggest polluters in the world. In fact, it can take over 700 gallons of water to make one cotton T-shirt, and North Americans throw away over 26 billion pounds of clothing each year.

Thankfully, there's an unexpected hero working to buck this trend from inside the industry. Savers — the retailer best...

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