Save the Children: Childhood Enders campaign

Save the Children, a non-governmental organisation, created a video series to raise awareness of serious events that threaten children worldwide, in order to promote its End of Childhood report.

Campaign details

Brand: Save the ChildrenAgency: Powell Tate

Campaign overview

Childhood should be a time for children to play, learn, and develop to their full potential. However, nearly one in four children around the world are being robbed of their childhoods, simply because of who they are or where they live.

To bring this crisis to light, Save the Children launched their first annual End of Childhood Report and Index, which evaluated countries based on a number of serious events that threaten children, including violence, early pregnancy, and forced labor.

For a launch of such...

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