SAP Customer Experience: Consumer Insights Campaign 2017

SAP Customer Experience (SAP CX), a software corporation, was able to shift perceptions of it from an IT vendor to a thought leader in customer experience and e-commerce in Singapore and the wider APAC region.

Campaign details

Brand: SAP Customer ExperienceAgency: FleishmanHillard Singapore

The Challenge

The retail and ecommerce scene is seeing its heyday and reaching new heights of growth, with established brands and start-up challengers grappling for a slice of the lucrative online market pie. This raises the stakes for marketing and public relations because multiple industry players, brands and other ecommerce platform providers are all competing for a share of voice in an increasingly crowded thought leadership space.

Another challenge was that the media tend to be inspired by more consumer-facing topics, and shy away from B2B-centric data that does...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands