Santalucía: What would you take from your home in the event of an emergency?

Insurance company Santalucía promoted a new accidental collapse insurance policy by getting people to think about what they would save from their home in an emergency, in a PR campaign in Spain.

Campaign details

Advertiser: santalucíaBrand: santalucíaAgency: LLORENTE & CUECA S.L.Country: Spain

Introduction

This document presents the results obtained as a result of the communication strategy carried out by LLORENTE & CUENCA "What would you take from your home in the event of an emergency?" The objective was to publicize the new Accidental Collapse Insurance Policy of SANTALUCIA, an innovative and pioneer product in the sector, which positions the company as a reference amongst the rest of insurers.

What would you take from your home in the event of an emergency? Are there differences in...

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