Samsung Electronics Romania: The Banknote Concert

Samsung, an electronics brand, created scannable bank notes using its AR technology to allow people to access the sold-out George Enescu Festival in Romania.

Why is this Campaign Worthy of an Award

George Enescu Festival is one of the most respected classical music festivals in Europe and one of the most exclusive. A festival well known for sales records and tickets sold out in a matter of hours. Samsung believes in , so we decided to bring the festival to everyone in Romania with the help of technology and dARe by Samsung - a locally developed app which successfully unlocks art and culture experiences.