Campaign details
Brand: SalesforceAgency: Zeno Group
Executive Summary
Our global economy is in the midst of the Fourth Industrial Revolution – an incredible wave of innovation and technology that's radically transforming our economies, our societies and our daily lives. At the forefront of this revolution is Salesforce, the global leader in CRM.
With backlash and criticism of tech frequently in the news, the importance of PR is at an all-time high for tech companies. Fully aware of this, Salesforce has put resource and care into its PR strategies - but PR and goodwill aren't new concepts for...