Campaign details
Advertiser: SBUTAgency: MSLGROUP India
Summary of The Case Study
- Saifee Burhani Upliftment Trust (SBUT) set out on an ambitious project – to redevelop Bhendi Bazaar. The Bhendi Bazaar Redevelopment Project, a first of its kind in India would positively impact the lives of more than 20,000 people living, working running businesses in Bhendi Bazaar.
- The project faced a lot of resistance, criticism and apprehension from the people of Bhendi Bazaar, media, opinion leaders, community leaders. With the authorities going slow on approvals and the tenants/ landowners not giving their approvals the project was getting delayed...