Sage: Sage rAInbow Campaign 2018

Sage South Africa, a software company, raised awareness of domestic violence in South Africa by hosting a breakfast event for media houses, and generating public awareness through social outputs.

A Brief Description

One in three women are affected by domestic violence in South Africa, and the country's femicide rate is five times higher than the global average. Yet, there is a stigma associated with domestic abuse and women often feel ashamed to seek help. This was why the Sage Foundation decided to become an impact investment partner in rAInbow, an artificial intelligence-powered smart companion that aims to democratise access to information and support for victims of intimate partner violence, as well as their friends and family.rAInbow was developed following extensive research (including focus groups) and engagement...

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