Sage (Africa & Middle East region): Sage Budget Speech 2017

Sage, a software and solutions business, launched a campaign in South Africa to help small businesses understand the South African Budget Speech, released once a year.

Campaign details

Brand: Sage (Africa & Middle East region)Agency: Idea Engineers

A brief description

The South African Budget Speech happens once a year. On that day, all eyes and ears are on the finance minister as he announces new tax brackets and laws that will impact consumers' pockets and businesses' bottom lines. Through Sage Knows, we wanted to help businesses – especially Small & Medium Businesses – understand the impacts of this announcement. We also wanted to position Sage spokespeople as experts on tax, compliance and business to media, and to promote Sage's fully-compliant HR and payroll...

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