Rosatom: Making nuclear necessary

Rosatom, a predominantly nuclear energy provider, efficiently dealt with a consumer consideration crisis by directly engaging with the South African media and its audience.

Campaign details

Advertiser: RosatomBrand: RosatomAgency: Instinctif PartnersCountry: South Africa

About Rosatom

Rosatom is a Russian State-Owned Energy Company, that deals predominantly in Nuclear Energy. South Africa, in 2014 expressed an interest in significantly expanding its nuclear power capabilities in order to meet the energy demands of future generations for a country that did not exist yet. The size, scale and ambition of the South African nuclear plans naturally attracted interest from providers across the globe, including Russia and therefore Rosatom. Towards the end of 2014 a communications error by Rosatom led South Africans...

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