Ronan Dunne: Making O2 impossible to ignore

O2, a telecommunications provider, was able to increase sales and stabilise costumer satisfaction levels in the UK by launching a media strategy that put its own CEO as the face of the brand's commitment to its service during its own public acquisition.

Campaign details

Advertiser: O2Agency: Blue Rubicon

Summary

Throughout his almost ten year tenure, Ronan has transformed O2 into one of the UK's most recognised brands and successful businesses in the UK. In a sector that has experienced more disruption and change than any other, Ronan's ambitious, inspiring and approachable leadership and communications style has remained one constant for O2 employees, customers and shareholders to rely upon.

But 2015 was set to put all of that to the test. In January, O2 was hit by the news it was being sold to CK Hutchison; a process that would...

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