Roche Latin America: Empowering health journalists in Latin America

Roche, a healthcare company, ran a series of immersive educational workshops to deepen Latin American journalists' knowledge on various health matters, including the barriers of access to healthcare in the region.

Campaign details

Brand: Roche Latin AmericaAgency: Edelman Miami

Summary

The lack of specialised health journalists in Latin America, along with limited resources for obtaining quality information, impacts the coverage of health-related topics in the region. To help overcome these barriers, throughout 2017, Roche Latin America conducted a series of immersive educational workshops to deepen Latin American journalists' knowledge on various health matters, including the barriers of access to healthcare in the region. Roche partnered with several recognised international organisations, such as The Economist and the Latin American Federation of the Pharmaceutical Industry, to provide this training, helping...

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