Roche Diagnostics Australia: Rapid antigen self-testing kit blitz PR campaign

Roche Diagnostics, a healthcare company, launched a campaign in Australia to restore some normalcy to the daily lives of Australians and keep their loved ones and colleagues safe.

Brief

Roche Diagnostics is a division of Roche which develops the industry's most comprehensive medical diagnostic solutions. The Roche Diagnostics Rapid Antigen Self-Test (RAT) kit was one of the first tests approved by the TGA for 'domestic' use in non-clinical...

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