Brief
Roche Diagnostics is a division of Roche which develops the industry's most comprehensive medical diagnostic solutions. The Roche Diagnostics Rapid Antigen Self-Test (RAT) kit was one of the first tests approved by the TGA for 'domestic' use in non-clinical settings to help suppress the spread of COVID-19.
These kits were available for Australians for purchase from Monday, 1 November 2021, from a range of retailers and selected pharmacies. Roche Diagnostics Australia tasked The 6AM Agency to deliver an earned media campaign from this date to generate awareness of the Roche Diagnostics RAT among Australian consumers through mainstream media channels....