Campaign details
Brand: Roald Dahl Story CompanyAgency: Tin Man
Summary
"I'm right, you're wrong, I'm big, you're small and there's nothing you can do about it." Mr Wormwood. Matilda
It's this pivotal line from Mr Wormwood in the novel that spurs Matilda to use her powers to stand up to Miss Trunchbull and it also formed the basis of our campaign.
For the book's 30th anniversary and to modernise the character, we decided to channel this fighting spirit and pick Matilda a new battle - this time for 2018.
The nation chose Trump. We...