Richard Nixon Foundation, Library and Museum: It's time to take another look at Richard Nixon

The Richard Nixon Library and Museum, an institution focused on the former president's legacy, successfully sparked and maintained the American audience's engagement through an extensive communications campaign that modernised the institution.

Campaign details

Advertiser: Richard Nixon Foundation, Library and MuseumBrand: Richard Nixon Foundation, Library and MuseumAgency: KTStewart and Pinkston GroupCountry: United States

Challenges

Opening an entirely new Richard Nixon Presidential Library and Museum was no easy task. The opening took place in the middle of a highly volatile presidential race, which consumed space, time and attention from the very media who would cover a presidential museum opening. Richard Nixon is almost exclusively defined by Watergate, which completely overshadows most of his significant domestic and foreign policy accomplishments, which are largely unknown. He left office...

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