Rice Communications: #VoicesForRivers – our rivers, our future

The World Wildlife Fund, a non-governmental organisation, increased conversation around the conservation of rivers in Myanmar by delivering a popular dish, mohinga, to micro and community influencers which highlighted the need of rivers for sustenance.

Campaign Overview

Protecting Myanmar's Free-Flowing Rivers with #VoicesForRivers

In support of the Voices for Rivers coalition, RICE worked with the World Wildlife Fund to help spark and sustain public conversation about the conservation of rivers, as well as food security through the 'Our Rivers, Our Future' campaign.

The campaign centered around Myanmar's beloved dish, mohinga, which were prepared and delivered in hand-painted traditional tiffin boxes. Due to its community-focused and grassroots sensibilities,the campaign successfully drew attention to the importance of rivers among journalists, key opinion leaders, influencers and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands