Campaign details
Brand: RFSU (the Swedish Association for Sexuality Education)Agency: House of Radon
Swedish Association for Sexuality Education
- RFSU (the Swedish Association for Sexuality Education), founded by human rights activist Elise Ottesen-Jensen, has been fighting for body rights since 1933.
- RFSU sells condoms with all profits directly funding research and sexual education all around the world.
Our Task
- Create real behavioral change among young Scandinavians, age 18-25.
- Change their perception of the condom from an obstacle into an enabler of great sex.
- Provide a concept that works throughout the whole value chain - from a broad earned...