RFSU (the Swedish Association for Sexuality Education): Dear Condom

RFSU, the Swedish Association for Sexuality Education, created a short film backed by digital content to boost condom use among young Scandinavians, aged 18 to 25.

Campaign details

Brand: RFSU (the Swedish Association for Sexuality Education)Agency: House of Radon

Swedish Association for Sexuality Education

  • RFSU (the Swedish Association for Sexuality Education), founded by human rights activist Elise Ottesen-Jensen, has been fighting for body rights since 1933.
  • RFSU sells condoms with all profits directly funding research and sexual education all around the world.

Our Task

  • Create real behavioral change among young Scandinavians, age 18-25.
  • Change their perception of the condom from an obstacle into an enabler of great sex.
  • Provide a concept that works throughout the whole value chain - from a broad earned...

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