Campaign details
Advertiser: RenaultBrand: DaciaAgency: Publicis Consultants ItaliaCountry: Italy
Summary of the campaign
Dacia, main sponsor of the Udinese Football Team wants to give a positive message to families and football supporters. For this reason the automotive brand involved Udinese supporters to create a new generation of football fans, a direct response to empty stadiums and violent support. After 8 years of sponsorship with the Udinese Football team, Dacia has decided to give its name to the new Udinese stadium and the automotive company needed to stimulate a positive support and convince new...