Red Stripe: Red Stripe To The Rescue

Red Stripe, the Jamaican beer brand, created news and social buzz around an Olympic PR ambush.

Campaign details

Brand: Red Stripe Agency: Braya

Situation Analysis

What started out as a crazy, "what if" idea led to the Tweet heard 'round the world, as the #RedStripe comms team created a whirlwind of news and social buzz around our #RedStripeToTheRescue Olympic PR ambush.

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