Recreational Boating and Fishing Foundation: Make America Bait Again – Turning the participation tide for fishing and boating

The Recreational Boating and Fishing Foundation (RBFF), a nonprofit organization, launched a multi-channel campaign in the US to encourage more people to participate in angling and boating.

Campaign details

Brand: Recreational Boating and Fishing FoundationAgency: Exponent PR

Background

The fishing and boating industry is facing an incredible challenge: younger generations are reluctant to take up the recreational activities. Years of participation decline had the industry at a tipping point – the majority of active anglers are aging out of the sport, while young families are filling their summers with one of the countless other options for filling leisure time.

To address this challenge head-on, the Recreational Boating and Fishing Foundation (RBFF), a federally funded, national, nonprofit organization whose mission is to increase participation in...

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