Advertiser: Reckitt Benckiser
Brand: Reckitt Benckiser
Agency: Virgo Health
An extraordinary challenge from RB's global R&D team
Research and development (R&D) at RB is truly unique. But not enough people know about it. So they set the Virgo Health team a challenge.
"We want more people to know about our commitment to developing safe, science based, consumer preferred innovations that help consumers lead healthier lives and have happier homes. And because we're proud to be different, we want to tell them about our unique, collaborative global team. We d like to keep attracting exceptional people to join R&D and make sure everyone in our huge international business knows how we work and what we 're capable of too."
This wasn't going to be just any campaign. It had serious ambition. The RB R&D team wanted us to help them inspire the world by showing how they could tackle a meaningful health challenge, something practical and cause-related.