Campaign details
Agency: AvianWEBrand: RB Global Challenge
19 Countries, but one winning idea. A global quest for purpose!
RB Global Challenge (formerly known as RB Mavericks) is Reckitt Be nckiser's annual property that invites college students to identify a social issueand curate a sustainable business plan to tackle the same. Executed as a precursorto their recruitment drive, it brings out on the table, the five guiding values of the brand- Responsibility (as citizens and future business leaders), Ownership (of a cause and an innovative idea), Entrepreneurship (a creative idea made into a business strategy), Achievement (of asocial...