RB Global challenge 2018

RB Global Challenge, Reckitt Benckiser's annual initiative, used social to increase entries by 336% in young audiences across the globe.

Campaign details

Agency: AvianWEBrand: RB Global Challenge

19 Countries, but one winning idea. A global quest for purpose!

RB Global Challenge (formerly known as RB Mavericks) is Reckitt Be nckiser's annual property that invites college students to identify a social issueand curate a sustainable business plan to tackle the same. Executed as a precursorto their recruitment drive, it brings out on the table, the five guiding values of the brand- Responsibility (as citizens and future business leaders), Ownership (of a cause and an innovative idea), Entrepreneurship (a creative idea made into a business strategy), Achievement (of asocial...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands