Razer's IPO in Hong Kong

Razer Inc., a global gaming manufacturer, increased brand awareness in Greater China through media engagement and Razer Inc. corporate developments to raise its profile.

Campaign details

Brand: Razer Inc.Agency: Instinctif Partners

Challenge

Background

  • Razer is a well-known lifestyle brand for gamers in the US and Europe, but with relatively less visibility in Asia in early 2017
  • It was important to raise its profile in Greater China and build a strong relationship with its stakeholders, before its HK IPO in Nov2017.

Key Objectives

  • Raise Razer's profile to relevant stakeholders in the capital market in Hong Kong to facilitate its successful IPO
  • Maximize exposure of Razer as a lifestyle brand for gamers in mainland China and Hong Kong
  • Enhance the reputation of Razer...

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