QT Hotels & Resorts: Biggest staycay

QT Hotels & Resorts, a hotel brand, promoted itself during the COVID-19 pandemic by launching a city-wide treasure hunt in Auckland, New Zealand, and offering winners a free night's stay.

Sling & Stone + QT Hotels & Resorts — QT Biggest Staycay

Brief and challenge

In late 2020, QT Hotels & Resorts launched its tenth hotel — QT Auckland. COVID-19's impact on the tourism industry was like no other. Usually hotel launches rely on overseas visitors, including international press, to get the word out. But with no tourists and closed borders, QT Auckland found itself a unique situation. Simultaneously, Auckland experienced a boom in new hotel openings — all competing for the same audience. Morale of Kiwis was at an all time low, fuelled by constant news of the pandemic...

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