Pupaid: Pupaid - making Lucy's Law a reality

PupAid, a national puppy-farming awareness campaign, employed a media relations and lobbying strategy to encourage the UK Government to change the law on puppy farming.

Campaign details

Brand: PupaidAgency: Newington Communications

Background

For a number of years, Newington has provided pro bono support for PupAid, the campaign working to end the cruel practice of puppy farming and educate the public about the most responsible ways to get a dog. As an organisation run entirely by an active group of volunteers, Newington's role has been to provide strategic counsel on campaigning issues and offer advice and briefings on framing their arguments for political audiences.

In autumn 2017, PupAid's founder Marc Abrahams sought Newington's advice and political steer ahead of launching Lucy's Law, the...

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