Campaign details

Advertiser: Puerto Ventanas
Brand: Puerto Ventanas
Agency: Extend Comunicaciones
Country: Chile

This article has been translated from Spanish using Google Translate. Download the original here.

Puerto Ventanas: Open To The Community

Puerto Ventanas, the largest private port in the central area of Chile, has been operating in Quintero-Puchuncaví Bay since 1991.

All the industries that coexist in the zone, including a refinery, a thermoelectric plant and Puerto Ventanas, were questioned by environmental pollution in 2011 when an environmental crisis occurred.

The company optimized its production processes to avoid impacting the environment and the population, but challenges still remained:

  • Help to create an identity for Puerto Ventanas and stand out from other companies operating on site.
  • Contribute to the development of the local community, creating a long-term bond of trust with residents of the area of Puchuncaví.