Protecting and predicting against reputation risk in real time

Weber Shandwick, a global PR firm, launched a campaign in the US to help companies navigate their responses to political events.

Campaign details

Agency: Weber Shandwick

For the past decade, companies and brands have been redefining their roles in society.

Consumers increasingly watched how corporations behaved and dinner-time chatter included which companies were the good-guys and bad-guys.

But this year was different. This year, we hit an inflection point and the stakes got much, much higher. Business, politics, culture and the media collided more than ever. Polarization deepened. Activists launched new movements – online and off. And the discussion of fake news dominated the real news. All the rules changed. In this activist era, business leaders and brands were forced...

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