Campaign details

Advertiser: Promperú
Brand: Promperú
Agency: Axon


This article has been translated from Spanish using Google Translate. Download the original here.

Background

PROMPERÚ is the Commission for the Promotion of Peru for Exports and Tourism, a Specialized Organization attached to the Ministry of Foreign Trade and Tourism, in charge of the promotion of Peru in the field of exports, tourism and image, in order to contribute to a sustainable and decentralized development of the country. Peru, a sovereign country in the south west of America, is made up of diverse landscapes: beaches, valleys, plateaus, mountain ranges and Amazonian forest. The main reasons why Peru attracts tourists is because of its numerous archaeological sites and its gastronomy, considered one of the most privileged in the world. In recent years, there has been an increase in foreign tourists, however, looking for excellence and continuous improvement in everything they do, every year they are looking for new ways to generate value and position Peru as the preferred destination of Latin America.

Main challenges

  • Increase the flow of tourists from three focus markets: Colombia, Argentina and Mexico, facing the conjuncture of a fluctuating and unstable economy in Latin America.
  • Positioning Peru as the preferred Latin American destination.