Progeria: Finding a needle in a haystack

Progeria Research Foundation, a not-for-profit organisation, used PR to launch its #Finding60inIndia campaign to raise awareness of the genetic disease Progeria and identify 60 children from India to be treated for free in Boston, USA.

Campaign details

Advertiser: Progeria Research FoundationAgency: MediaMedic Communications Pvt. Ltd

The Assignment

The Progeria Research Foundation (PRF), USA entrusted MediaMedic Communications - an exclusive GlobalHealthPR partner in India with the responsibility to create awareness about 'Progeria,' an ultra rare genetic disease; and to identify an estimated 60 children from India, who would then be treated free of cost in Boston.

The Challenge: Finding a needle in a haystack

  1. To make 1.2 billion Indians aware about Progeria and bring about an realization that there are an estimated 60 kids with Progeria staying amongst us who can be treated...

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