Prime Video: Prime Video presents India

Prime Video, an OTT service, commissioned a leading filmmaker to host its biggest event, Prime Video Presents India, which announced 41 titles, its foray into original movie production and launched a movie rental service.

Objective of the Campaign

In India - the land of 1.4 billion people speaking 22 (official) languages - the unifying factor is entertainment. Thanks to our rapid digitisation, over 68% of the population has a phone and high-speed internet today. This correspondingly meant opening a world of opportunities for streaming platforms like us to continually provide the best of entertainment- each day, every day. With an ambition to cater to the exponentially increasing needs of a delightfully diverse India, Prime Video launched in Dec 2016. Since then, it has seen tremendous growth (today customers from 99% of India's pin codes...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands