#PrepareToProtect Healthcare Share Events

Weber Shandwick, a global PR firm, launched two Healthcare Share #preparetoprotect events in Minneapolis and Chicago to help healthcare organisations understand and prepare themselves for cyberattacks.

Campaign details

Agency: Weber Shandwick

It's 8am and patients are arriving for the day's appointments. But: the hospital it system is on lockdown. A hacker is threatening to release patient data unless a ransom is paid.

What would you do?

This is the interactive crisis scenario we immersed our event attendees in when they arrived for the 2017 Healthcare Share #preparetoprotect events by Weber Shandwick in Minneapolis and Chicago.

From our vantage point in the healthcare communications industry, we knew clients were vulnerable. Industry reports, client conversations and the constant stream of news reporting daily cybersecurity issues demanded attention....

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