Postnord: The pride flag stamp

PostNord, the national postal service of Sweden, used PR and events to promote its new Pride Flag stamp across the country.

Campaign details

Advertiser: PostNordBrand: PostNordAgency: MSLGROUP StockholmCountry: Sweden

Summary

The world's first Pride Flag Stamp was launched as a uniting symbol for equal value while creating a long-term message platform for PostNord. The multi stage launch was extremely successful and engaged people both in Sweden and abroad. The Pride Flag Stamp was positioned as an interpretation of historical and current images of Sweden. This creating broader, more engaging stamp communication than ever before – reaching new audiences while also bringing people together internally.

Challenge

PostNord is the leading communication and logistic company in...

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