Porsche boldly uses LinkedIn as its corporate communications platform

Porsche, an automotive brand, promoted its company image among auto and technology professionals in China by deploying LinkedIn as its corporate communication vehicle through page redesign and engaging content.

Campaign details

Brand: Porsche and LinkedInAgency: Ruder Finn China

Summary

In China, Porsche had successfully built up a strong brand image among Chinese consumers with its portfolio of premium sports cars. With its WeChat and Weibo presence, the brand has gained great awareness from mass audiences. However, as a company and an employer, Porsche was less known for its commitment to the industry, society and its employees. How could Porsche impress a niche audience of auto and technology professionals? As its business continues to grow at an unprecedented rate, how could the company efficiently find, reach and...

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