Campaign details
Brand: Porsche and LinkedInAgency: Ruder Finn China
Summary
In China, Porsche had successfully built up a strong brand image among Chinese consumers with its portfolio of premium sports cars. With its WeChat and Weibo presence, the brand has gained great awareness from mass audiences. However, as a company and an employer, Porsche was less known for its commitment to the industry, society and its employees. How could Porsche impress a niche audience of auto and technology professionals? As its business continues to grow at an unprecedented rate, how could the company efficiently find, reach and...