Campaign details
Advertiser: Polish Cultural InstituteBrand: Polish Cultural InstituteAgency: APCO WorldwideCountry: UK and Ireland
Summary
FOLLOWING THE BREXIT VOTE LAST SUMMER, A 41% RISE IN HATE CRIME WAS REPORTED.
APCO, working for the Polish Cultural Institute, designed and launched a national campaign in response. #BetterThanThat was launched at an event in Parliament and supported by the Prime Minister, MPs from all three main parties and a coalition of more than 20 NGOs and by celebrities. The launch was covered in 20 top tier media outlets including: The Sun on Sunday, The Daily Mirror,...