Polish Cultural Institute: #BetterThanThat

The Polish Cultural Institute, a Polish culture promoter abroad, designed an integrated campaign that successfully tackled the rising hate crime levels in the UK and Ireland.

Campaign details

Advertiser: Polish Cultural InstituteBrand: Polish Cultural InstituteAgency: APCO WorldwideCountry: UK and Ireland

Summary

FOLLOWING THE BREXIT VOTE LAST SUMMER, A 41% RISE IN HATE CRIME WAS REPORTED.

APCO, working for the Polish Cultural Institute, designed and launched a national campaign in response. #BetterThanThat was launched at an event in Parliament and supported by the Prime Minister, MPs from all three main parties and a coalition of more than 20 NGOs and by celebrities. The launch was covered in 20 top tier media outlets including: The Sun on Sunday, The Daily Mirror,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands