Polish Chamber of Books: #SaveBooks

The Polish Chamber of Books (PIK), a commercial institution, successfully passed a bill that established a fixed price for new publications released in Poland, by launching a campaign that highlighted the damages of not passing such an act.

Campaign details

Advertiser: Polish Chamber of BooksAgency: Hill+Knowlton Strategies

The brief

More than half of Poles did not buy a single book in 2015 and even worse, more than 10 million don't even own one. Moreover, every third Pole believes that books should be treated like any other FMCG good, sold quickly and at low cost.

This challenging situation is proved even more difficult with a severe price war that has been undermining the book market for years. Books are available at a discounted price from the moment they're put on the shelves, whereas clothes, electronic equipment...

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