Every year, ca. 200 accidents and collisions happen on the Polish rail-road level crossings, leading to dozens of deaths. 99% of these incidents are a result of the drivers' recklessness and their non-compliance with the rules. Therefore, state- owned Polish Railway Lines launched a social educational campaign: "" aimed at increasing the drivers' awareness. Campaign was focused on shortening the reaction time of emergency services by using an innovative solution of
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.