Plenty of Fish: Looking for love with UK media

Plenty of Fish, a dating platform, increased positive sentiment in the UK by making itself culturally relevant and releasing the Safer Dating Report to empower singles.

Summary

In 2018, Plenty of Fish was unlucky in love. And, as the biggest global dating platform, POF found itself as the pariah; the brand associated with any and all horrific dating stories in the media. 86% of the coverage around POF was negative.

Tin Man was brought on board to deliver huge perception change and improve sentiment.

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