Playmobil: Setting engagement targets ablaze with London fire brigade

PLAYMOBIL, the toy brand, used sponsorship of the London Fire Brigade with a YouTube video, events and PR to reach and engage children in the UK.

Campaign details

Advertiser: PLAYMOBIL UKBrand: PLAYMOBIL UKAgency: OneChocolateCountry: United Kingdom

Brief description of the assignment

PLAYMOBIL UK needed a step change to get more 'brand in hands' and to demonstrate to global HQ that with greater investment, an even bigger opportunity existed for it. However, without proof a larger budget would not be forthcoming. But how do you get proof? A classic conundrum for many marketing departments. This was the challenge set to us by PLAYMOBIL.

Objectives:

  • Dramatically increase hands-on play opportunities with children
  • Champion a hero range
  • Strengthen the link between PLAYMOBIL...

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